Strong Sales and New Service Plan for Honda's VFR1200F

Following the launch of Honda’s all-new VFR1200F in February, the great appeal of the machine is speaking for itself with over fifty sold across the UK in the first two weeks of sale alone, and the launch of a new fixed price servicing plan also proving popular.

The VFR1200F’s youngest customer so far is in their twenties, with the oldest just a few months off his seventieth birthday. All three colours – Seal Silver Metallic, Candy Prominence Red and Peal Sunbeam White – are proving equally popular and, with machines part-exchanged against the VFR spanning a wide range of makes and models, the VFR1200F’s proud new owners highlight that the appeal of this bike spans a wide range of riders.

A new fixed price servicing plan for the VFR1200F is also now available and proving popular among customers. With scheduled servicing of 8,000 miles or annually, this new three year package covers the first four services* (600, 8,000, 16,000 and 24,000 miles) for a one-off payment of just £575, and customers can take their VFR1200F to any official Honda dealer for servicing. This not only creates impressive cost savings and ease for ongoing servicing, but also peace of mind provided by a full dealer service history and stronger second hand value for the machine. The service plan is also transferrable to another owner should the bike be sold.

The majority of new VFR1200F customers opted to wait until 1 March to register their machines in order to benefit from the latest ’10 registration plate. But many also couldn’t wait even a few weeks for their awesome purchase and opted to take delivery in February, with one customer who had pre-ordered a VFR seeing it for the first time at the launch event and riding it away that evening!

Steve Martindale, General Manager of Honda (UK) Motorcycles commented, “The customer and dealer research that went into the development of the VFR1200F across Europe was extensive, so we had confidence that this bike would really match what customers are looking for in a great all-round road bike across performance, handling, quality, technology and looks. The initial reactions during the launch weekend were incredibly positive, both about the styling of the VFR and also from the test rides, and selling over 50 in the first two weeks since launch is testament to what a great bike it is. The current low rate and affordable finance offer available on the VFR, coupled with the new fixed price servicing plan, all further add to making this bike so attractive to a wide range of riders.”

* Machine services as per the standard service schedule and excludes any additional parts that may be required.

This entry was posted by Metropolis on Wednesday, March 10th, 2010 at 9:52 am and is filed under Blog, General

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